INDUSTRIE is Australia's largest menswear brand, now a global company with stores in the UK, US, South Africa and New Zealand. For their Winter 2016 Curation, Industrie called on Gauge Theory Creative again to help refashion their video marketing. Working with a new model in studio the goal was to create something intimate, fresh and stylish, without losing touch with their masculine appeal.
FOREST HOUSE was the easily most exciting new art car of Burning Man 2015. And for the 2016 Burn Chief Design Officer Chris Bouton has plans to make Forest House one of the first major art cars in the world to run on renewable solar and wind energy. The Forest House team enlisted Gauge Theory Creative to create a Kickstarter video to help launch their fundraising campaign for this exciting new project. Burning Man, art cars, and experimental green technology... an exciting story we were proud to be a part of. Check them out at http://systemhou.se
COTERIE is the premier global marketplace that connects women's apparel, accessories, and footwear designers with the international 'who’s who' of retailers. The goal was to create a social media video that captures the elevated experience of one of the worlds most high end women's fashion trade shows. Beautiful, sophisticated, and fun...
ALIAL FITAL (Ah-lee-all Fit-ahl) is a mens fashion and golf apparel line created by former NFL quarterback Gibran Hamdan. Like his clothing Gibran’s directives are clear and decisive, and to kick off 2014 his focus was on originality, color, pop and style. We discussed balancing Gibran’s desire for bold originality with more tangible requirements. Gibran wanted a video that sidestepped commercial expectations and even a clear connection to a clothing brand. But he also needed to reflect that season’s inspiration (the bright and colorful world of Palm Desert) and feature two important Alial Fital Ambassadors (PGA Tour veteran Bo Van Pelt, who helped him launch his brand to the golf apparel world, and PGA Tour pro Jim Renner). The solution: extreme close-ups, bold colors, rhythmic motion, and accents of graphic animation.
INDUSTRIE (also known as GARMENT MAKERS INDUSTRIE within North America), is Australia’s largest menswear brand, now a global company with stores in the UK, US, South Africa and New Zealand. For their Winter 2013 Campaign, Gauge Theory Creative worked with Industrie to find a location and visual style that reflected their tough yet fashionable mens brand. The vast, rugged and majestic landscapes of Monument Valley suited perfectly. Gauge Theory Creative developed the vision for the season’s campaign, and produced the entire photo and video shoot, including 10 in-store, web and social media videos.